The augmented reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China & Hong Kong about how energy efficient the Volkswagen electric cars actually are in comparison to their every day items.The working café is littered with augmented reality markets on each of the appliances in the café, which when triggered by the dedicated iPhone and iPad apps, creates an AR experience around that appliance, whilst showcasing just how far you could drive an electric Volkswagen on the same power it takes to run that appliance.
How do you re-launch desire for an end of lifecycle car that has been so popular that people don't notice it anymore? The fact that there are so many Golfs around in Belgium was turned into a starting point for a game of Golf spotting and making people aware of the legend the Golf actually is. The campaign was built around a mobile game that stimulated people to rediscover the Golf's heritage by taking pictures of it. The more pictures you took, the more points you collected. Vintage or special models earned you more points and badges.
The Volkswagen hover car concept depicted in this Chinese VW commercial was the result of the People’s Car Project, an online initiative by Volkswagen Group China to crowdsource new vehicle concepts and technologies.