A conference about Internet culture at MIT brings together the biggest stars of the Web, including "Double Rainbow guy," Antoine Dodson, "David After Dentist," and more. In this eight-minute documentary, produced and edited by The Atlantic, it is discovered that even though their lives have been turned upside down, and in some cases totally transformed, by Internet fame, memes are people too. They're pretty awesome people, actually.
Do I like the idea of this? I'm not sure I do. I think a viral video should be organic. Not artificially engineered. Something the world decides, not something people get paid to share. However, a start up called Virurl wants to fulfill advertisers and their clients dreams - and make money at the same time by rewarding its members for sharing content.They only share what they like, so it still has the opt-in approach. But, then again, I like the idea that people share content for free, because they want to - not because theur paid to. How Virurl works for companiesGet paid to make content...
Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you've ever wondered why that is, this explanation by Kevin Allocca, YouTube's trends manager breaks down the exact patterns of these chancers.
For these viral stars, many of whom already pull in six figures a year from their channels, this move isn’t about getting their faces seen by studio heads or their voices heard by A&R reps. Instead, they come to work with one another
A recent Wired article describe Makers Studios, the collaborative studio for Youtube stars. The artist entrepreneurs are getting serious. IdeasTap recently had a more UK-centric version.