TechShop: Democratizing Access To The Tools of Innovation from Maker Faire and Maker Faire on FORA.tv
A hundred dollars a month now gives you access to the tools of the new third industrial revolution. Mark Hatch, CEO of TechShop talks here at the MakerFaire about TechShop is giving people confidence to use innovative new tools and show examples of makers who are changing the world with access to machines, some training, and a shared workspace.
Posted by: Nathan Miller
Puma, retail, speed
May 14, 2012 |
To showcase their super fast running shoes Puma encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”.As shoppers entered the store they were prompted to push a big red button that started a timer on their shopping experience. Once pressed customers were issued with a ticket that time stamped the beginning of their shopping challenge. At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level...