I'd Hide You is an online game of stealth and cunning like no other. Jump onboard with a team of runners live from the streets of Manchester as they roam the city trying to film each other. See the world through their eyes as they stream video: ducking and diving, chatting to passersby, taking you down the back alleys to their secret hiding places. And play against your friends online at the same time. Use your wits to choose which runner to ride with. Get a snap of another runner onscreen without getting snapped. Four times BAFTA nominated Blast Theory are world renowned as pioneers of interactive...
In this short presentation about gamification, Niklaus Moor focuses on the psychological mechanisms of video games and the role of motivation in game design. He describes how applying game mechanisms beyond entertainment is quite challenging and tricky.
How do you re-launch desire for an end of lifecycle car that has been so popular that people don't notice it anymore? The fact that there are so many Golfs around in Belgium was turned into a starting point for a game of Golf spotting and making people aware of the legend the Golf actually is. The campaign was built around a mobile game that stimulated people to rediscover the Golf's heritage by taking pictures of it. The more pictures you took, the more points you collected. Vintage or special models earned you more points and badges.
Posted by: Nathan Miller
May 20, 2012 |
One day. 47 tasks. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. Love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day. A simple idea – make a game out of peeing. Urinals were rigged up to measure the length and strength of each pee. The winner with the biggest bladder won back his water taxe
Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart Car. Launched at the Frankfurt Motorshow, the installation uses multiple sensors to track the car’s exact position, ultimately controlling each players pong paddle on the giant digital screen in-front of them… A brilliant concept and beautifully...
Chilean retailer Falabella caused controversy (while scooping plenty of earned media) with a campaign featuring ‘revolutionary gamers’ who drove the streets of Santiago while playing video games they projected onto the walls of public buildings.
Snake the Planet! from MPU on Vimeo.
“Snake the Planet!” by MPU takes the classic mobile phone game ‘Snake’ and adopts it for the urban canvas. The software developed in openFrameworks first scans the environment then each level is generated individually and based on the selected facade. Windows, door frames, pipes and signs all become boundaries and obstacles in the game. Shapes and pixels collide with these boundaries like real objects. The multi player mode lets players intentionally block each other’s path in order to destroy the opponent, tron-like competitive element, where one player...