Following on from Business Insider's recent research into the lives of teens online, and specifically that teens prefer to SMS rather than call, Bliep is a new, transparent, student-led Dutch mobile company that targets young smartphone users with a plan that focuses less on voice and more on text and internet usage. An interesting shift in focus for a telco company, and probably quite a sensible direction based on behavioural insight around how young people use their phones.
TPB AFK Augumentary v0.2 from Klo on Vimeo.
Ever look things up about films while or after watching a film? What about thinking I want to see that when watching a film trailer in the cinema? In some nice second screen integration, the producers of the documentary The Pirate-Bay Away From The Keyboard have interlaced video their video with mobile and tablet viewable links, meaning that the social media streams of characters or Facebook fan pages could be accessed almost directly from viewing the video without disrupting the experience. Expect to see more of this.
Listen as UK Director of Twitter Bruce Daisley discusses how that the fastest-growing businesses are truly mobile and that the culture and essence of mobile could be captured in one word – “interstices”, the gaps between things. He makes the audience conscious of spotting the “gaps” in the market and stressed how the best businesses arose out of such gaps - citing Pinterest, Instagram and DrawSomething as examples. He also points out that in our mobile-centric world, the average SMS is opened in 4 minutes – 720 times faster than the average email.
In the opening keynote of Next 2012, René Obermann, CEO of Deutsche Telekom, states that we are in a post-digital world. People are not concerned anymore about how they are connected. We only notice being online through a lack of it. Being digital is no longer sexy, the quality of the user experience is important over all else. Simplicity plays an important role in this context and will be, in addition to security, the next big thing. In his keynote speech Obermann explained why this paradigm shift represents a threat and a great opportunity at the same time.
As we expect more from technology, do we expect less from each other? Sherry Turkle studies how our devices and online personas are redefining human connection and communication -- and asks us to think deeply about the new kinds of connection we want to have.
Football fans have always thought they can do it better than the managers. Carling Black Label gave South African fans the opportunity prove this in setting up a special fan-coached football match which was entirely managed using a simple SMS system to submit whom they wanted to play in the game, votes for live in-game substitutions and more. Carling received over 10.5 million votes and generated around £6.5 million of PR. Laterally, in Mexico’s state of Sinaloa, the Murcielagos FC soccer team reportedlygoes a step further than a one-off game by having no coach or trainer; instead, it’s...
We've previously thought about the future of money and with mobile money SMS service M-PESA shifting 20% of Kenya's GDP it seems as though we're heading towards the cashless society even faster. With the knowledge in mind Barclays have this week launched a mobile-to-mobile payment service, called Pingit.