It’s a rare movie-goer indeed who hasn’t occasionally wished for a different ending to a film, but a new technology platform aims to make such sentiments a thing of the past. Billed as “the world’s first mind-controlled media player and platform,” UK-based MyndPlay now lets users determine movies’ outcomes themselves using just the power of their thoughts.Currently listed in the “thriller/horror” section of the MyndPlay App Store, is “Paranormal Mynd: Exorcism,” the first in a series of such films with three alternate endings and plot lines that change depending on the thoughts...
Skittles cleaned up at Cannes last year, winning a Gold Lion in the Film Category and a Gold Cyber Lion for the now famous 'Touch The Rainbow' campaign. Now Skittles & BBDO are back with another series of 'Touch' videos that are bizarre as their predecessors. All five can be seen in the playlist at the end of each video and each is a nice example of how an engaging video can be made for low cost.
“The Dark Room” is a YouTube-powered adventure game by Australian comedian John Robertson. The goal of the game is to escape a dark room (while enduring the constant verbal abuse of the snarky narrator).
But all of this focus on bigness, misses a truly interesting point: ESPN’s excellent execution for the small screen. This concept that the best way to think about the design of websites is to consider things first from the mobile point of view. The reason for this is a more focused user experience. Indeed, after they go through the mobile development process, desktop sites look clunky and old by comparison.
An insightful article about ESPN's web and mobile strategy.