Bringing together the athletic and gaming communities, Nike and Xbox have teamed up to create Nike+ Kinect Training. Combining the Nike benefits of NikeFuel, and Xbox’s body tracking sensors, the Nike+ Kinect Training provides personalized workout programs created by Nike trainers and coaches. Users can receive real time-feedback on their routines as well as reminders sent directly to their mobiles making it hard to forget a workout.
Posted by: Nathan Miller
July 30, 2012 |
Indie Game: The Movie Official Trailer from IndieGame: The Movie on Vimeo.
With Sundance success, an HBO deal, and an engaged digital fan base, the directors of "Indie Game: The Movie" represent the new, Kickstarted generation of indie filmmakers. The wild success of Indie Game off the back of the Kickstarter pledges which raised around $94, 000 from members of the public, exhibits the power of niche fanbases as well as the passion and engagement that video games stir. The winner of this year's Sundance World Cinema Documentary Editing Award featured documentary about video games, their creators...
One of the highlights of E3 this year was the announcement of Xbox SmartGlass, a companion app for mobile devices and Windows 8 PCs that lets you control and interact with videos and games you play on the Xbox 360. The Verge were given an early look at the app running on a Windows 8 tablet and a Windows Phone device, and while there were some bumps in the road they seemed quite impressed at the product's potential. In its most primitive form, SmartGlass is a Wi-Fi remote app for video. When launched, the app goes into "listening" mode, and seamlessly syncs up with any SmartGlass-enabled content,...
AXA Equitables Pass It On! from The Gamification Summit and The Gamification Summit on FORA.tv
Connie O’Brien of AXA speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains entirely transparent with their players in order to meet regulations and the challenges that come with the sensitive material inherent in the business. Players go through the game, saving money...
In this short presentation about gamification, Niklaus Moor focuses on the psychological mechanisms of video games and the role of motivation in game design. He describes how applying game mechanisms beyond entertainment is quite challenging and tricky.
Here is a smart piece of digital work for the 21st Annual Scrabble Championship held in the Gulf. Scrabble started hijacking the “Captcha” graphic on popular gaming sites and turning it into a real scrabble challenge. And people who could crack the Scrabble Captcha were presented with a banner inviting them to register for the Annual Scrabble Championship. So simple it’s almost brilliant. Because once you have a crack at the scrabble captcha you were already in the mood to engage with the confirmation page banner, which received 70x the standard CTR rate. I love what a really great media...
Intel Tweet City from Hisayoshi Tohsaki on Vimeo.
Intel recently partnered with Dentsu to launch Intel Tweet City, a dynamic diorama of a city built with computer parts, aimed at Japanese consumers. Users sign into the platform, and can build a city that grows with the mentions of Intel – and over 1,000 computer-related keywords which are mostly hidden from the users – on Twitter or Facebook. Once you’re signed in, constructing additional chip-blocks creates relevant pieces related to your tweet which you can then add to the city or publish a photo of your block of the city to your social...
“The Dark Room” is a YouTube-powered adventure game by Australian comedian John Robertson. The goal of the game is to escape a dark room (while enduring the constant verbal abuse of the snarky narrator).