Bringing together the athletic and gaming communities, Nike and Xbox have teamed up to create Nike+ Kinect Training. Combining the Nike benefits of NikeFuel, and Xbox’s body tracking sensors, the Nike+ Kinect Training provides personalized workout programs created by Nike trainers and coaches. Users can receive real time-feedback on their routines as well as reminders sent directly to their mobiles making it hard to forget a workout.
Artist Jon Rafman, he who did Google Street View 9-Eyes, nostalgically delves into the mind of gamers in a short film that was screened a Sundance Film Festival this year. Read the accompanying essay by Rafman here.
There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers!
In this short presentation about gamification, Niklaus Moor focuses on the psychological mechanisms of video games and the role of motivation in game design. He describes how applying game mechanisms beyond entertainment is quite challenging and tricky.
This is the story of a nine year old boy named Caine who built an elaborate cardboard arcade inside his father’s used auto part store. A dollar gets you four plays, and two dollars gets you a five-hundred turn FUN PASS. Business was slow until independent filmmaker Nirvan Mullick spotted the arcade and plotted to change Caine’s life forever. Watch the short film and if you feel as weepy and joyous as I did, head over to his newly established scholarship fund. What an amazing dad to support, encourage, and allow his son to pretty much overtake his storefront for the sake of fun and creativity.
Chilean retailer Falabella caused controversy (while scooping plenty of earned media) with a campaign featuring ‘revolutionary gamers’ who drove the streets of Santiago while playing video games they projected onto the walls of public buildings.
Totoya Creatures are the first digital pets you can cuddle! It plays tunes, repeats voice with effects, pretends being a cyclops and likes when you comb his hair. Manufactured with natural user interface and child-safe materials. The interative cuddly toy has been a long time coming and now it's finally here. Will other brands follow suite? I can see The PG tips (the most engaged UK brand on Facebook) debuting their first digital chimp.
This awesome 8-bit game created by The Fine brothers is the closest you'll get to playing Don Draper. Everything about it captures the essence of Madmen from the theme tune, the dialogue and the characters. Pour yourself a scotch before you make those crucial decisions to save Sterling Cooper Draper Pryce.
A recent American Express app used geolocation data to encouraged players to run around Singapore to collect virtual pins in the city, which translated into Membership Reward points and shopping vouchers, depending on who won the most points over the day days the game was played.
The age of the passive theme park is done. Live Park uses Kinect sensors and RFID wrist bands to interact with 3D videos, holograms and augmented reality, stitching together a continuous immersive story for yourself and your avatar to wave, shout and jump across 65 attractions.