Artist Jon Rafman, he who did Google Street View 9-Eyes, nostalgically delves into the mind of gamers in a short film that was screened a Sundance Film Festival this year. Read the accompanying essay by Rafman here.
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. Love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day. A simple idea – make a game out of peeing. Urinals were rigged up to measure the length and strength of each pee. The winner with the biggest bladder won back his water taxe
A recent American Express app used geolocation data to encouraged players to run around Singapore to collect virtual pins in the city, which translated into Membership Reward points and shopping vouchers, depending on who won the most points over the day days the game was played.