Artist Jon Rafman, he who did Google Street View 9-Eyes, nostalgically delves into the mind of gamers in a short film that was screened a Sundance Film Festival this year. Read the accompanying essay by Rafman here.
AXA Equitables Pass It On! from The Gamification Summit and The Gamification Summit on FORA.tv
Connie O’Brien of AXA speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains entirely transparent with their players in order to meet regulations and the challenges that come with the sensitive material inherent in the business. Players go through the game, saving money...
In this short presentation about gamification, Niklaus Moor focuses on the psychological mechanisms of video games and the role of motivation in game design. He describes how applying game mechanisms beyond entertainment is quite challenging and tricky.