Notice a VW Golf Story?
How do you re-launch desire for an end of lifecycle car that has been so popular that people don’t notice it anymore? The fact that there are so many Golfs around in Belgium was turned into a starting point for a game of Golf spotting and making people aware of the legend the Golf actually is. The campaign was built around a mobile game that stimulated people to rediscover the Golf’s heritage by taking pictures of it. The more pictures you took, the more points you collected. Vintage or special models earned you more points and badges.