Just Ask Their Customers
Finnish insurance company If has recruited over 800 of its existing policyholders to give live, one-to-one testimonials about its service. If has recruited 852 customers who have agreed to be available from 9am to 8pm everyday for phone conversations with potential customers thinking about joining the company. Between these hours, contact details for the volunteers are made visible on Kysy Vaikka! — which translate as Just Ask! — enabling would-be customers to gain insight into the happiness or dissatisfaction of current policyholders, along with the reasons why. The site also features ten video messages recorded by If customers at home on their webcams, discussing how easy making a claim was and what If did to solve any problems that did occur.