Behind the Kickstarter Numbers
The website Kickstarter is ushering in a revolution in how creative ideas acquire funding. Coming to the UK this Autumn the site allows members of the public to post projects which can be funded by the crowd pledging anywhere between £1 to £50, 000 as they feel to. For the strength of the idea, how it’s written up and the video accompanying it, creative projects have the potential to draw in many hundreds or thousands times more cash than they aim to. There are a plethora of interesting things going on here including cutting out the research as to whether a product will be successful as well as lowering the barrier to entry for a product. Yet the success of a project is not a guarantee and so Kickstarter isn’t necessarily a guarantee itself though projects like the Pebble e-ink watch managed to gather over $10 million. Rather Kickstarter is a platform to draw passionate communities together over creative projects. This infographic explores some of the projects that fail on Kickstarter. After all it is only through failure that we can learn to succeed.